Multichannel Marketing Planning 2010: Take two mostly difficult years, add in more channels

By John Lenser

Another example of effective integration comes from warehouse club Costco’s catalog. Besides enjoyable editorial content, it’s filled with ads for new product that’s arriving in the store that month. However, many pages contained items available only on the internet, thereby requiring me to log on. The catalog wasn’t only an effective store driver, it was also an internet driver.