Multichannel Marketing Planning 2010: Take two mostly difficult years, add in more channels

By John Lenser

But then I was taken to the cleaners in the most sophisticated upsell ever. I was led through choice after choice to add this or that, from the color of the case to the size of the hard disk. By the end of the process, my $895 computer had become a $1,945 com-puter! I’d experienced a catalog and website working in perfect harmony.