Multichannel Marketing: Adapt With Multichannel’s Evolution

He offered a number of pointers to attendees about what’s ahead for the business. “About six or seven years from now,” he said, “the Internet will be in its ‘second life,’ where the experience will be more about entertainment and information. For now, it’s difficult when you’re trying to absorb postal increases while investing in your site to see where that’s heading. Things like online marketing and search will become more old-school techniques and there will be new tools that’ll shape how your customers interact with you. Google will inevitably have a competitor and that’ll change search.”