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Paul Miller
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Reflecting on his past experiences as a database marketing executive with the Lands’ End, Eddie Bauer and Nordstrom catalogs, Kevin Hillstrom, president of Seattle-based MineThatData, discussed ways he learned to adapt company business models to maximize multiple channels during a presentation at last week’s NEMOA conference, held in Cambridge, Mass.
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- Companies:
- Eddie Bauer
- Nordstrom
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