![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
There’s a growing understanding of how consumers are shopping, and some marketers are adjusting accordingly. Multichannel big box electronics retailer Best Buy reports into a new multichannel capability, said Lissa Gatz, director - customer experience for BestBuy.com. “That’s a great opportunity to get some focus,” she said. “We have a focus on who our customers are, how they want to shop, be it online, store, home service or call center.”
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
Related Content
Comments