Multichannel Integration: Three Steps Using Marketing Technology
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Matt Griffin
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3. Implement in one-year stages. Individual initiatives within your five- to 10-year plan should be completed within 12 months. Whether you’re improving customer or prospect data quality or automating the execution of cross-channel campaigns, ensure that each initiative addresses both the technology and business processes to achieve each goal within the allotted time.
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- Forrester Research Inc.
Matt Griffin
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