Multichannel Integration: Three Steps Using Marketing Technology
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Matt Griffin
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1. Create a centralized marketing hub. If your catalog doesn’t have a chief marketing officer or a cross-channel customer database, consider adding them before implementing support technology for multichannel integration and analysis. Marketing management silos — Web, catalog and retail — need to be united under a single unified vision before effective analysis and implementation can take place, Forrester officials write.
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Matt Griffin
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