Multichannel Integration: Adapting to the New Normal

This information must then be shared across the entire company, so that all departments have access to the same real-time information. Sharing information in this way creates a high-level, connected experience for customers, no matter what channel they access.

Consumers use a number of inbound service channels to contact retailers every day. In these days of opt-out-impacted marketing, this is an opportunity that organizations can no longer afford to ignore. Intelligent interaction software, fueled by powerful analytics, is a proven way for retailers to equip their employees with specific, personalized insight to facilitate relevant customer dialogues and create a positive experience. In short, intelligent interaction software provides accurate, targeted sales, service and retention offers for each customer at the specific moment of interaction.