By
Mark Smith
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How can retailers ensure that their customer channels are connected? In order to achieve a connected experience, companies must shift their focus from a product- or channel-centric approach to a customer-centric approach. To effectively do this, organizations need a 360° view of each individual customer, including their personal details, purchase history, services currently used and recent interaction history with the company.
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- Companies:
- Pitney Bowes
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Mark Smith
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