Multichannel Integration: Adapting to the New Normal

With the number of online channels escalating, current systems can suffer from a sort of amnesia. Each time a consumer interacts with your brand — either through different channels or the same channel multiple times — they often need to start their dialogue from scratch. To create effective marketing campaigns in today’s multichannel world, retailers must be able to integrate consumer interactions within disparate marketing channels to ensure the best possible experience wherever and whenever the dialogue takes place.