Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

A Solid Foundation

The bedrock of the business is its 816-page catalog, a veritable encyclopedia of movies currently available on video and DVD. The annual publication is designed and organized with movie collectors in mind. For example, comedies from the 1940s are grouped together, as are “B” westerns, vintage TV shows, cult classics and more.