Movies Unlimited: Focus on Niche Cataloging

Indeed, a glance at the cataloger’s list data card reveals 33 percent of the 193,267 12-month buyers on its housefile are women, and the average age of buyers is 43.

As General Manager Ed Weiss, notes, “Our customer is older because our claim to fame is not just offering all the movies out there, but specializing in movies from the 1930s, 1940s and 1950s, which would obviously attract an older audience.”