Movies Unlimited: Focus on Niche Cataloging

Oscar-winning classics such as “Gone With the Wind” and “Citizen Kane” also rank among its bestsellers, and while the company has offered “Casablanca” for close to 20 years, it continues to sell thousands of copies a year.

Its customer profile reflects this differentiation between typical video buyers and Movies Unlimited’s buyers. Says Frebowitz: “I always was told that [home videos] were a man’s market — that the customer was a man between the ages 25 to 34. I find that’s not true. We get a tremendous amount of business from women and also from customers older than 34.”