Movies Unlimited: Focus on Niche Cataloging

“We’ve sold more of the Ma and Pa Kettle titles than we’ve ever sold of ‘Jurassic Park I, II and III’ combined. That’s the kind of market we have,” he says.

Frebowitz goes on to explain that while other merchants claim popular releases such as “Titanic” or “Moulin Rouge” as their top sellers, Movies Unlimited’s top seller wouldn’t fall into that category. Instead, it might be “God is my Co-Pilot” or “It’s a Wonderful Life.”