Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

To provide a better perspective on how his business works, President and Founder Jerry Frebowitz shares an example: In the 1990s, Hollywood announced that the blockbuster hit “Jurassic Park” was going to be released on video. Along with its retail and mail-order competitors, Movies Unlimited took pre-orders, and “Jurassic Park” proved a tremendous seller.