Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

Before long, Brenda had gathered a number of customers and an offering of 100 films. Her husband, Jerry, then decided to divide his time between the fledgling mail-order business and his costume jewelry retail shop.

In 1978, Jerry Frebowitz began devoting his full attention to the growing mail-order business and moved its base of operation to a small retail location in Northeast Philadelphia, a predominantly blue-collar quarter of the city. “We were mostly a mail-order operation with a door in case someone wanted to come in and buy,” remembers Frebowitz.