Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

The genesis of Movies Unlimited started out as a small, mail-order business called Brenda’s Movie House. As Frebowitz explains it, his wife wanted to start a little business of her own, but didn’t know what to sell. Frebowitz, an avid movie collector, suggested films. Operating from the basement of their home in Philadelphia, she began selling Super-8 movie features by mail in 1975.