Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

How a Hobby Became a Business

Currently celebrating its 25th anniversary, Movies Unlimited is a business that has been and remains ahead of its time, and as such, has gained valuable market share.

Not only did its founder, Jerry Frebowitz, realize a business opportunity in selling movies by mail order before the birth of the home video industry, he also recognized the allure of movie classics. Indeed, the growing popularity of DVDs among older viewers has only recently encouraged many studios to go back into their vaults and re-release classic films.