Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

At a Glance:
Movies Unlimited Catalog Buyers: 193,367 12-month buyers
Average income: $70,000
Average age: 43
Gender: 58 percent male; 33 percent female
List manager: Direct Media, (203) 532-1000.

About Movies Unlimited:
Headquarters: Philadelphia
Founded: 1978
Products: Films on VHS and DVD
Specialty: Hard-to-find movies
Number of employees: 85
Price-point range: $14.99-$19.99
Ranking on the Catalog Success Top 200 list of catalogers (as measured by housefile growth): No. 35
Annual mail volume: 2 million to 2.5 million catalogs
Average unit of sale: $80