Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

Interestingly, the first quarter usually is Movies Unlimited’s busiest time of the year. “The first quarter is as good as or better than the fourth quarter because we pick up a lot of brand-new customers around the holidays,” says Weiss.

He explains that gift buyers often place orders from the catalog included with the gift order, and gift recipients often are completing collections. In addition, The Movies Unlimited Video Catalog is published at the end of the year, which also contributes to first quarter sales.