Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

Once a transaction is entered into the system — either by one of its 14 in-house customer service reps or via the Web — the system generates a pick list of 500 to 1,000 orders. Staff then go through the inventory shelves housed within its warehouse and batch pick orders by title. This smaller group of items then is transferred to an adjacent station where the merchandise is matched to individual orders.