Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

An Integrated Business

At Movies Unlimited, all catalog functions are performed in-house by a staff of 85 at its headquarters in Philadelphia, with the exception of overflow and after-hours order calls that are outsourced.

The same proprietary computer system used to organize its catalog layouts and Web-site updates also is responsible for order processing, inventory, customer management and accounting.