Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

“That’s how we get multiple sales and what our business is built on: Dealing with collectors who want to buy more than one movie and want to buy often,” Weiss continues. To this end, each listing is written to bring attention to another movie a customer may like. “They’re all connected,” says Weiss. “We look for every little hook that would fit one movie with another.”