Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

Moreover, organizing products by category gives Movies Unlimited a chance to upsell. This strategy — also used in its print catalog — is well-executed when you consider the average price-point range of its offerings is $14.99 to $19.99, and its average unit of sale is $80.

If Web visitors search for “Ma and Pa Kettle at Home,” for example, they would see on that same page this line of text: “Also available in our 800-page catalog … .” What appears next are the 10 entries in the print catalog that follow the search result.