Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

Customers who prefer a more leisurely online browse through the catalog’s extensive collection of movies can search by category, genre, decade, actor, title and director. The site mimics the experience of flipping through the pages of its master catalog — text-heavy, graphically light — and each movie is listed in the same order as it appears in the catalog.