Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

All told, Movies Unlimited mails approximately 2 million to 2.5 million catalogs annually.

Online Upselling

Web orders account for 30 percent of Movies Unlimited’s current business. The same proprietary database used to create the print catalogs also drives the company’s Web site, www.moviesunlimited.com. The database structure enables customers to directly order their favorite movies online by entering item numbers from the print catalog.