Movies Unlimited: Focus on Niche Cataloging

While the merchant includes new mainstream releases in its sideline catalogs, it recognizes the selling power of screen gems from the 1930s, ‘40s, ‘50s and ‘60s. So while it would list new releases such as “I Am Sam” and “Blue Moon,” it would devote more space to a movie such as “The Incredible Mr. Limpet,” (a 1964 comedy starring Don Knotts), says Frebowitz, because “we know that customer is our customer.”