Movies Unlimited continually reaps the benefits of sound marketing and fulfillment basics.

By Lisa Yorgey Lester

A Compelling USP

Movies Unlimited procures most of its merchandise from film studios, which notify the cataloger of new releases and discontinuations with advance mailings. Its product mix changes daily, with an average yearly turnover of 20 percent, although Weiss admits this percentage is getting higher as the home-video industry transitions from the VHS format to DVD.