Movies Unlimited: Focus on Niche Cataloging

A creative staff of 12 is responsible for writing and designing pages for its master catalog, as well as for smaller supplements mailed throughout the year. Writers compose short but detailed synopses for each product, which are categorized by subject, genre and decade; cross-referenced by title, actor and director; and entered into a propriety database system. For example, the 1992 release of “The Last of the Mohicans” would be listed under both Daniel Day-Lewis and James Fenimore Cooper.