The Migration Matrix
Move your customers from first base to second.
Michael I. Grant is president of Michael I. Grant & Associates Inc., a direct marketing consulting company based in Scarsdale, NY. He specializes in catalog marketing, circulation, database and analysis issues. He has been an independent consultant for more than 11 years. Grant wrote this article at the request of the Catalog Success editors. He can be reached at (914) 722-4177, or via e-mail: michaelgrant12@optonline.net.
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- Michael Grant Direct
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