The Migration Matrix

Devise a similar chart for your catalog. After you plug in the number of acquisitions by year and cumulative number of conversions in each subsequent year, you’re ready to determine the success of your marketing efforts by calculating your conversion rates.

What Do We Have?

The Migration Table shows that the sample catalog has experienced a significant decline: 32 percent = (1 - [22,500/33,000]) in acquisitions from 1999 through 2001. The decline stopped in 2002 as acquisitions stayed at 22,500 for that year.