The Migration Matrix

On the left side of the “Migration Table,” under Acquisitions, I’ve identified the number of customers per year in the cell where the column year and row year coincide. In the cell for the acquisition year of 1999 and the year of second purchase of 2000, you’ll see the number of buyers who came on board with their first purchase in 1999 and who made their second purchase by the end of 2000 (8,250).