Move Over, Siri: The New Breed of Mobile Holiday Helpers

With the 2014 holiday season rapidly approaching, there's no doubt that this year we'll see record levels of mobile commerce. In 2013, more than one in four holiday e-commerce orders in the U.S. came from mobile devices. Mobile devices continue to gain e-commerce purchase share already in 2014. This June, the share of mobile orders increased to 21 percent, up from 16 percent in June 2013. Despite this growth, mobile commerce sessions still convert at a fraction of the rate of desktop and tablet sessions — often at roughly 25 percent of desktop rates.