Mother’s Day Email Marketing Trends
CTA
Our analysis found the standard "Order Now" present in almost all cases. You can play it safe or stand out from the crowd. We recommend a more emotional angle with "Send to Mom" or "Buy for Mom." As with any holiday marketing campaign, the challenge is to find a balance between promotions that are basically coherent and navigable and finding ways to differentiate your brand in a fun and memorable way.
- Companies:
- Return Path, Inc.
Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.
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