Mother’s Day Email Marketing Trends
Body
More often than not, the message/offer copy found in the email body was a simple extension of the subject line. Therefore, we classified message types in a similar way. What worked best was straightforward banner copy consisting of 30 or fewer words along with offers in large, distinct colors and fonts, and multiple order recommendations. Remember to keep the theme or themes presented in the subject line alive in the body of the email. For instance, you can expand on the offer or include an offer code redeemable at checkout.
- Companies:
- Return Path, Inc.
Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.
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