Mother’s Day Email Marketing Trends
Content subject lines focused more on pointing consumers to another resource like a gift guide or catalog. Though we know your love for mom is pure, for some, guilt is a major motivating factor on Mother's Day. A common subject line in that category was a variation on "Don't Forget Mom!" (How could we?) Finally, sentimental campaigns, something like "Make Mom Smile" can be used effectively. While we were able to identify five distinct categories, the most successful campaigns found creative ways to combine subject line types.
- Companies:
- Return Path, Inc.
Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.
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