Mother’s Day Email Marketing Trends
Subject Line
Mother's Day subject lines fell into five categories: value, time, content, guilt and sentimental. Value-based subject lines included simple dollar or percentage discounts. Oftentimes accompanying the value-based subject lines would be a time-based reminder, like "URGENT: Last Chance for a $19.99 Special for Mother's Day!"
- Companies:
- Return Path, Inc.
Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.
Related Content
Comments
