Mother’s Day Email Marketing Trends
Thankfully, there's a way to show mom you care that doesn't require the signature of the President of the United States: a fresh bouquet of flowers. We took a look at email marketing trends from Mother's Day 2014 across major floral brands (ProFlowers, 1-800-Flowers.com, FTD, Teleflora, FromYouFlowers) and found similarities and differentiators in key areas — subject line, body and call to action (CTA).
- Companies:
- Return Path, Inc.
Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.
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