On the Web: An E-Commerce Holiday Checklist, Part 2

External Remarketing Banners
The holiday season is a great chance to test remarketing banners. Your success with banner ads will be largely dependent on your creative, so test a bunch of versions before you roll out your program. Test a version of a banner where you add the picture of the last item the user abandoned. These remarketing banners with items are typically the most successful by a large percentage.