On the Web: An E-Commerce Holiday Checklist, Part 2

If you've mastered both order confirmation and abandoned cart emails, take a look at emails based on past purchases and reactivation. The holiday season is the ideal time to reactive old customers and inquiries. Again, these should be personalized triggers.

If you have time to do it now, you may also want to look at email change of address, e-append (adds email addresses to your snail-mail names) and reverse append (adds snail-mail addresses to your email names) solutions. All of these programs will work as long as you stick to the best practices that your email service provider recommends. They really do know what works best in these types of situations.