On the Web: An E-Commerce Holiday Checklist, Part 2

For consumers who have abandoned a cart but return to your site at a later time, test midis or catfishes on entrance. Remind them that they've left something in their cart and/or take them right to the cart when they come back. You should also consider internal remarketing banners, plugs (i.e., nonanimated banners) and outbound telemarketing.