On the Web: An E-Commerce Holiday Checklist, Part 2

Trigger Emails
A trigger email program should be the most successful program in your marketing arsenal. Don't have a trigger email program? Start one with order confirmation and abandoned cart emails.

An abandoned cart program is made up of a series of three emails to five emails. Keep the emails simple. They shouldn't look like your regular thrust emails. Personalize them, include the item or items that the consumer has abandoned and make sure there are lots of clear action directives (e.g., return to cart now).