On the Web: An E-Commerce Holiday Checklist, Part 2

Separate iPad and tablet traffic from feature phone and smartphone traffic. Tablets/iPads make great shopping devices. Retailers often see twice their regular conversion rate on them. You don't want those results to influence what might be happening on your other mobile sites. Also, try adding a package like Bango to help you with your mobile data; it's not always well interpreted by some of the other analytics providers.