More Than Mobile Monday

3. Deepen engagement by making it fun. Games, which naturally lend themselves to mobile environments, can be taken greater advantage of to strengthen customer engagement. Retailers can tap the power of gamification — i.e., using games or game-like elements — to enter consumers’ recreational world and offer branded interactions, such as scratch-to-win coupons or trivia. The more interactive retailers make their communications, the more engaged customers will be.