More Than Mobile Monday

2. Be relevant with new mobile tools. New mobile tools like Apple's iBeacons and light apps like Apple's Passbook offer easier-than-ever ways to reach consumers with timely and relevant information. For example, to support increased engagement with a loyalty program, retailers can use Passbook to dynamically update a customer's loyalty points and, then, by using iBeacons, deliver timely, relevant loyalty offers to those customers based on their geolocation.