More Than Mobile Monday

So, as the holiday season draws near, savvy retailers should consider the three strategies below to make their Mobile Monday promotions stand the test of every season:

1. Get personal with mobile context. Geolocation has become a valuable data point in enabling retailers to send targeted communications based upon the location of a shopper's opted-in mobile phone. The mobile device offers many other contextual data points as well, including browsing and purchasing behavior, and opt-in preferences that can be layered to help optimize the user experience, increase conversion rates and enhance brand loyalty.