More Than Mobile Monday

Clearly, retailers need to think beyond Mobile Monday by putting the mobile channel at the center of their digital strategy year-round.

More than any other channel, mobile offers real-time access to shoppers in a highly personal manner through a device that consumers increasingly have with them at all times. Mobile can provide near-real-time insight into consumers’ shopping behavior on their phone, their proximity to stores and their preferred channel of mobile communication, whether that's through a mobile-optimized website, branded app, email or text message.