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Peter Stein
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2. Understand consumers better. This will result in better targeting and higher creativity and relevance in mail pieces. A 0.5 percent lift in response would wipe out the upcoming increase in postage.
The next DMALI meeting, which will focus on integrated marketing, will be held on May 17th. For information, go to www.dmali.org .
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- Companies:
- Pitney Bowes
- PSI Telemarketing
Peter Stein
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