More Postal Pain-Relieving Tips Offered at DMALI Meeting

* Pre-sort mailings of 500 pieces or more

* Utilize standard mail instead of 1st class

* Print Duplex to save on printing costs

* Drop Ship

Fortuna focused his discussion on two areas:

1. Pay closer attention to undeliverable mail. By investing in better address hygiene, marketers will not only reduce their postage costs, but can also increase revenue by getting responses from recipients that had been undeliverable in the past.