More Pages, Higher Sales

Some real-world examples: I've seen a 16-page catalog grow 50 percent to 24 pages and achieve a 50 percent increase in response rate. And I've seen a 16-page catalog grow 100 percent to 32 pages and double the response rate. And I've seen a 24-page catalog grow 33 percent to 32 pages and achieve a 33 percent increase in response rate.